| SPOTLIGHT ON |
| Marketing’s greatest hits—on repeat |
| Over and over, every few months marketing LinkedIn revives the same tired debates: brand vs. performance, gated vs. ungated, personalization vs. privacy. We get it. The industry moves fast, but the arguments don’t. So of course, I thought I’d weigh in. |
| 🎯 Brand vs. performance |
It’s both. Full stop. Great marketers know how to blend short-term wins with long-term brand equity—and when to turn the dial on each. Performance might keep the lights on, but brand builds the foundation for future growth.
→ Here’s how top brands strike the balance |
| 🤖 AI will take your job |
Or just your ad budget. From targeting to spend optimization, AI is reshaping how campaigns run—and fast. But the edge still comes from marketers who know how to direct it, not just deploy it. AI can do a lot, but taste, timing, and empathy still come from you.
→ AI is now stretching ad budgets, but at what cost? |
| 📬 Newsletters are soooo back |
| The good ones, anyway. Readers are hungry for content that feels personal, not just personalized. If your newsletter doesn’t deliver something genuinely useful, juicy, or at least entertaining, it’s already archived. |
| 🔐 Gated content is dead |
| Except when it’s not. Gating isn’t the problem—crummy value props are. People will trade their email if what you’re offering is worth it. So ask yourself: would you fill out your own form? |
| Next topic? Influencer marketing. But first, we want to know what you think. |
Got a hot take—or any take—on influencer marketing? Whether you're an influencer, you've worked with one, or you're just trying to figure out what the hype's about, we want to hear from you. Take our survey here—we’re all ears.
— Lydia 💜 |
| Dive deeper |
| ✨ The future of AI in marketing 2025: trends, tools and strategies |
| 👥 Survey: Creators are seeking greater transparency in brand deals |
| 📝 2025 State of Email Newsletters by beehiiv |
