| SPOTLIGHT ON |
| Scaling chaos ≠ growth |
| “Do more with less.” It’s something we’ve all heard before. Maybe you have it written on a sticky note next to you somewhere. But what started as a tagline for efficiency has turned into a recipe for burnout. More emails, more campaigns, more content. Less time, less budget, less patience. Sound familiar? |
| But the uncomfortable truth is that “more” doesn’t always move the needle. |
| It often just adds up to more noise. Noise that wastes your time, your audience’s time, and your team’s sanity. |
| Smart brands aren’t chasing volume. They’re chasing impact. They’re tightening focus and making sure they know what’s worth their time instead of spreading themselves thin. |
| They’re not chasing every channel, every campaign, and every shiny new content format. They’re out there making deliberate choices about where to show up and how to make it count. It’s less about doing everything and more about doing the right things. |
| Maybe “doing more with less” isn’t the goal. Maybe the goal should be doing better with less. |
| That’s not laziness. That’s strategy. |
| So ask yourself, |
| “Is this more? Or is this better?” |
| A quick gut check before you pile more on your plate: |
✅ Does this directly connect to a business goal we care about?
If not, it’s just noise.
|
✅ Will this help us learn something new about our audience?
If not, it’s busywork.
|
✅ Is this improving the quality of something we’re already doing?
If not, it might just be more for the sake of more.
|
✅ If we didn’t do this, would anyone notice?
If the answer is no, you know what to do… |
| The next time “do more” pressure creeps in, run it through the list. You might find that doing less is what moves the needle—and preserves your time, sanity, and budget. |
| — Lydia 💜 |
| P.S. If you have something to add to the conversation, let me know your thoughts. |
| Dive deeper: |
| 📝 Tell MKT1 about your tech stack—take the survey! |
| ✨ YouTube’s cross-platform takeover is putting pressure on creators |
| 👥 Get ready for the Get Real influencer report |
| 🧟️ How avoiding “Frankenstack” can help drive better business results |
