Welcome to Informed, a newsletter from the Typeform team. Here, we share our opinions and expertise on topics like marketing, data collection, business tech, and whatever else is top of mind.
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SPOTLIGHT ON
Marketers know what we want to hear.
“Your new product is a total game changer.” “We can’t imagine our process without you.” “Everyone on earth should purchase your product. At the premium tier.” ✨
When we talk to customers, we often spend time trying to coax those phrases out of them, instead of listening to what they actually want to say.
But when we lead the witness, we end up with customer stories that are…less than inspiring.
Kay-Kay Clapp, our Head of Content and Social, knows a thing or two about how to make your customers want to talk to you. Because that’s what she got out of her most viral campaign ever.
More on that below.
What's inside
💬 How do you get customer feedback? You ask. 🤖 Shopping with ChatGPT ☀️Typeform summer release 🎤 Your turn: What’s your go-to customer question?
The small favor that generated 100+ customer responses in a day
As former content marketing manager at Appcues, Kay-Kay turned one 3-question survey into the company’s most successful brand campaign ever.
In just 24 hours, she gathered over 100 direct customer responses, hundreds of reshares on social channels, and built a long list of warm contacts willing to be featured in future customer stories.
How did she pull it off?
She asked directly with a clear, friendly subject line.
She kept her typeform short—just 3 questions.
She created shareable assets that let her network boost the campaign beyond her own reach.
Kay-Kay also created the SHARE framework for customer-led content success.
ChatGPT’s new shopping feature that lets customers search for, compare, and purchase products directly through ChatGPT. We’re sure this will be great for our wallets. (Search Engine Journal)
Welcome to our robot overlords: AI surveys are personalizing questions in real time. (Survicate)
This year’s digital marketing trends, based on data from 1700+ marketers. (HubSpot)
Typeform toolkit
Whether you’re a Typeform customer or curious to try it, stop by the Summer Product Release webinar to learn about our latest features, see end-to-end workflows in action, and join a Q&A session with our Product team.
